Marketing, Communication & Growth Specialist
I am a certified communication, growth and marketing professional with seven years of experience in brand development. My certification from the Chartered Institute of Marketing in the UK and my training in start-up business development have equipped me with a strong foundation of strategic marketing and brand building. I have a proven track record in various industries, including non-profit, BFSI, tech, FMCG, and sports betting.
Clinton 'Mena' Inene
Clinton 'Mena' Inene
Sometime in 2020, I picked up a new concept called ‘bankslaughter’, a term I found intriguing but had no immediate use for – until now. This week, it became relevant to write about it after the Central Bank of Nigeria (CBN) revoked the licence of Heritage Bank. Let me explain what it means and why…
In light of the ban imposed by the Lagos state government on styrofoam and single-use plastic packaging, I revisited an article I wrote some time ago. I grew up surrounded by little streams with mirrors for water. In my town with no mirrors, you could stand above the streams and dress your reflection to look…
You might be wondering why I chose to write on whether marketing is inherently evil. Let me explain. A friend recently asked me for a loan, and while doing so, he complained bitterly about how he had been manipulated into spending all his money on a device he didn’t need – simply because of a…
Though this awakening did not start today – its signs have been evident since the advent of the internet – technology has acted as a catalyst, providing protesters with an unparalleled level of connectivity to unite and effectively mobilise, unhindered by geographical boundaries or time constraints.