People are not uninformed, yet awareness rarely translates into better decisions. This piece argues that the missing link is deduction – the ability to project consequences and act before they are felt. Without it, information sparks reaction but not direction, leaving behaviour unchanged despite repeated exposure to failure.
Marketing, Communication & Growth Specialist
I am a certified communication, growth and marketing professional with seven years of experience in brand development. My certification from the Chartered Institute of Marketing in the UK and my training in start-up business development have equipped me with a strong foundation of strategic marketing and brand building. I have a proven track record in various industries, including non-profit, BFSI, tech, FMCG, and sports betting.
Clinton 'Mena' Inene
Clinton 'Mena' Inene