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Availability Heuristic

Balloons and Ballots II: Why Information Is Not Enough

Opinion

If voters have access to information, why do their choices still contradict it? This piece argues that the gap lies not in ignorance, but in how the mind processes reality. Drawing on behavioural science, it shows how people rely on intuition over analysis, respond more to lived experience than abstract data, and often act only when consequences become tangible. The result is a persistent divide between knowing and doing—one that keeps the “balloon” drifting until contact forces change.

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