Marketing, Communication & Growth Specialist
I am a certified communication, growth and marketing professional with seven years of experience in brand development. My certification from the Chartered Institute of Marketing in the UK and my training in start-up business development have equipped me with a strong foundation of strategic marketing and brand building. I have a proven track record in various industries, including non-profit, BFSI, tech, FMCG, and sports betting.
Clinton 'Mena' Inene
Clinton 'Mena' Inene
Growing up I fantasised of owning my own business and what excited me most about this was the idea of outsmarting and crushing the competition. As a youngman, I consumed a lot of American TV content, like Wall Street: Money Never Sleeps and There Will Be Blood – films that portrayed ruthless, sharp-witted businessmen who…
Sometime in 2020, I picked up a new concept called ‘bankslaughter’, a term I found intriguing but had no immediate use for – until now. This week, it became relevant to write about it after the Central Bank of Nigeria (CBN) revoked the licence of Heritage Bank. Let me explain what it means and why…
In light of the ban imposed by the Lagos state government on styrofoam and single-use plastic packaging, I revisited an article I wrote some time ago. I grew up surrounded by little streams with mirrors for water. In my town with no mirrors, you could stand above the streams and dress your reflection to look…
TikTok is a platform where users create and share short videos, often dancing or lip-synching to a soundtrack. A Brief TikTok History TikTok started as Musical.ly in 2014, attracting millions of users worldwide. In 2018, ByteDance, a Chinese tech company, acquired Musical.ly and merged it with its lip-synching app, Douyin. The result was TikTok, which debuted in August…
We’ve all been guilty of overselling at some point, whether it’s the effectiveness of our products, the quality of our services, the strength of our dreams, the scale of our vision, or the depth of our knowledge. It’s a natural part of persuading others. Whether you’re selling yourself, your skills, a product, a service, or…
You might be wondering why I chose to write on whether marketing is inherently evil. Let me explain. A friend recently asked me for a loan, and while doing so, he complained bitterly about how he had been manipulated into spending all his money on a device he didn’t need – simply because of a…
Though this awakening did not start today – its signs have been evident since the advent of the internet – technology has acted as a catalyst, providing protesters with an unparalleled level of connectivity to unite and effectively mobilise, unhindered by geographical boundaries or time constraints.
Okonkwo and Isaac Newton were both driven by relentless focus, yet one found greatness while the other met ruin. This piece explores when single-mindedness becomes strength, and when it becomes a flaw.
Recently, I’ve been taking an online course on Financial Markets with Nobel Prize-winning economist Robert Shiller. During the course, Shiller shared an insightful study by Viviana Zelizer on how life insurance was marketed in the 19th century. I found a valuable marketing lesson in her research and decided to share it. Before we dive into…