Not all citizens respond to information the same way. Some ignore it, some understand but remain inactive, and a few act on it. Using the balloon metaphor, this piece explores how these differences shape political outcomes – and why only a small minority truly drive change.
Marketing, Communication & Growth Specialist
I am a certified communication, growth and marketing professional with seven years of experience in brand development. My certification from the Chartered Institute of Marketing in the UK and my training in start-up business development have equipped me with a strong foundation of strategic marketing and brand building. I have a proven track record in various industries, including non-profit, BFSI, tech, FMCG, and sports betting.
Clinton 'Mena' Inene
Clinton 'Mena' Inene