Marketing, Communication & Growth Specialist
I am a certified communication, growth and marketing professional with seven years of experience in brand development. My certification from the Chartered Institute of Marketing in the UK and my training in start-up business development have equipped me with a strong foundation of strategic marketing and brand building. I have a proven track record in various industries, including non-profit, BFSI, tech, FMCG, and sports betting.
Clinton 'Mena' Inene
Clinton 'Mena' Inene
TikTok is a platform where users create and share short videos, often dancing or lip-synching to a soundtrack. A Brief TikTok History TikTok started as Musical.ly in 2014, attracting millions of users worldwide. In 2018, ByteDance, a Chinese tech company, acquired Musical.ly and merged it with its lip-synching app, Douyin. The result was TikTok, which debuted in August…
We’ve all been guilty of overselling at some point, whether it’s the effectiveness of our products, the quality of our services, the strength of our dreams, the scale of our vision, or the depth of our knowledge. It’s a natural part of persuading others. Whether you’re selling yourself, your skills, a product, a service, or…
You might be wondering why I chose to write on whether marketing is inherently evil. Let me explain. A friend recently asked me for a loan, and while doing so, he complained bitterly about how he had been manipulated into spending all his money on a device he didn’t need – simply because of a…
Though this awakening did not start today – its signs have been evident since the advent of the internet – technology has acted as a catalyst, providing protesters with an unparalleled level of connectivity to unite and effectively mobilise, unhindered by geographical boundaries or time constraints.
Recently, I’ve been taking an online course on Financial Markets with Nobel Prize-winning economist Robert Shiller. During the course, Shiller shared an insightful study by Viviana Zelizer on how life insurance was marketed in the 19th century. I found a valuable marketing lesson in her research and decided to share it. Before we dive into…
At last, Washington Redskins owner, Dan Snyder, agrees to retire the “Redskin” name. Though I am forced to admit it’s better late than ever, this change should have come long before now. If only the owner, sponsors and other stakeholders of the team were brave and empathetic enough to see and admit the negative effect…
The Nigerian media landscape is a paradox – both seemingly stagnant and rapidly evolving simultaneously. Despite challenges such as political bias, religious influence, widespread misinformation, and a difficult socio-economic environment, determined entrepreneurs and forward-thinking individuals continue to drive innovation in the sector. Historically, the media industry in Nigeria was dominated by three main platforms: print,…
Bill Gates, the founder of Microsoft and one of the world’s richest individuals, described the COVID-19 pandemic as a “nightmare scenario” in a recent interview. This sentiment resonates with many, including your consumers. These are uncertain times. The pandemic has disrupted businesses worldwide, creating financial challenges and forcing many companies—especially small businesses—to struggle to stay…