Marketing, Communication & Growth Specialist
I am a certified communication, growth and marketing professional with seven years of experience in brand development. My certification from the Chartered Institute of Marketing in the UK and my training in start-up business development have equipped me with a strong foundation of strategic marketing and brand building. I have a proven track record in various industries, including non-profit, BFSI, tech, FMCG, and sports betting.
Clinton 'Mena' Inene
Clinton 'Mena' Inene
You might be wondering why I chose to write on whether marketing is inherently evil. Let me explain. A friend recently asked me for a loan, and while doing so, he complained bitterly about how he had been manipulated into spending all his money on a device he didn’t need – simply because of a…
Recently, I’ve been taking an online course on Financial Markets with Nobel Prize-winning economist Robert Shiller. During the course, Shiller shared an insightful study by Viviana Zelizer on how life insurance was marketed in the 19th century. I found a valuable marketing lesson in her research and decided to share it. Before we dive into…
Bill Gates, the founder of Microsoft and one of the world’s richest individuals, described the COVID-19 pandemic as a “nightmare scenario” in a recent interview. This sentiment resonates with many, including your consumers. These are uncertain times. The pandemic has disrupted businesses worldwide, creating financial challenges and forcing many companies—especially small businesses—to struggle to stay…