Recently, I’ve been taking an online course on Financial Markets with Nobel Prize-winning economist Robert Shiller. During the course, Shiller shared an insightful study by Viviana Zelizer on how life insurance was marketed in the 19th century. I found a valuable marketing lesson in her research and decided to share it. Before we dive into…

Marketing, Communication & Growth Specialist
I am a certified communication, growth and marketing professional with seven years of experience in brand development. My certification from the Chartered Institute of Marketing in the UK and my training in start-up business development have equipped me with a strong foundation of strategic marketing and brand building. I have a proven track record in various industries, including non-profit, BFSI, tech, FMCG, and sports betting.
Clinton 'Mena' Inene
Clinton 'Mena' Inene