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How Nigerian Brands can Adopt TikTok

Reading Time: 4 minutesTikTok is a platform where users create and share short videos, often dancing or lip-synching to a soundtrack. A Brief TikTok History TikTok started as Musical.ly in 2014, attracting millions of users worldwide. In 2018, ByteDance, a Chinese tech company, acquired Musical.ly and merged it with its lip-synching app, Douyin. The result was TikTok, which debuted in August…

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