Marketing, Communication & Growth Specialist
I am a certified communication, growth and marketing professional with seven years of experience in brand development. My certification from the Chartered Institute of Marketing in the UK and my training in start-up business development have equipped me with a strong foundation of strategic marketing and brand building. I have a proven track record in various industries, including non-profit, BFSI, tech, FMCG, and sports betting.
Clinton 'Mena' Inene
Clinton 'Mena' Inene
Reading Time: 6 minutesMany businesses make the mistake of jumping into partnerships without considering the hidden costs. They become so fixated on the potential benefits that they overlook what they are giving up. Every opportunity has a cost, and it is essential to ensure that what you gain outweighs what you lose.
Reading Time: 4 minutesFor those asking why no other female senator stood by her or why she could not get another senator’s signature for her petition, the answer lies in the very premise of this piece. This is the malaise of a one-party state, and we are dealing with individuals whose minds have been captured by Napoleon’s insatiable greed – taught to betray their conscience [colleague] for their stomachs.
Reading Time: 2 minutesAs I lay in bed, watching the ceiling, reality set in, alongside clarity, so did the questions. How could I lose what was never mine to begin with? You were never mine — so why did it feel as though I had lost everything? My heart wanted what it wanted, that much was true. But this time, it had gone too far.
Reading Time: 6 minutesGrowing up I fantasised of owning my own business and what excited me most about this was the idea of outsmarting and crushing the competition. As a youngman, I consumed a lot of American TV content, like Wall Street: Money Never Sleeps and There Will Be Blood – films that portrayed ruthless, sharp-witted businessmen who…
Reading Time: 5 minutesSometime in 2020, I picked up a new concept called ‘bankslaughter’, a term I found intriguing but had no immediate use for – until now. This week, it became relevant to write about it after the Central Bank of Nigeria (CBN) revoked the licence of Heritage Bank. Let me explain what it means and why…
Reading Time: 4 minutesIn light of the ban imposed by the Lagos state government on styrofoam and single-use plastic packaging, I revisited an article I wrote some time ago. I grew up surrounded by little streams with mirrors for water. In my town with no mirrors, you could stand above the streams and dress your reflection to look…
Reading Time: 4 minutesTikTok is a platform where users create and share short videos, often dancing or lip-synching to a soundtrack. A Brief TikTok History TikTok started as Musical.ly in 2014, attracting millions of users worldwide. In 2018, ByteDance, a Chinese tech company, acquired Musical.ly and merged it with its lip-synching app, Douyin. The result was TikTok, which debuted in August…
Reading Time: 3 minutesThough this awakening did not start today – its signs have been evident since the advent of the internet – technology has acted as a catalyst, providing protesters with an unparalleled level of connectivity to unite and effectively mobilise, unhindered by geographical boundaries or time constraints.
Reading Time: 6 minutesAt last, Washington Redskins owner, Dan Snyder, agrees to retire the “Redskin” name. Though I am forced to admit it’s better late than ever, this change should have come long before now. If only the owner, sponsors and other stakeholders of the team were brave and empathetic enough to see and admit the negative effect…