Reading Time: 6 minutesMany businesses make the mistake of jumping into partnerships without considering the hidden costs. They become so fixated on the potential benefits that they overlook what they are giving up. Every opportunity has a cost, and it is essential to ensure that what you gain outweighs what you lose.

Marketing, Communication & Growth Specialist
I am a certified communication, growth and marketing professional with seven years of experience in brand development. My certification from the Chartered Institute of Marketing in the UK and my training in start-up business development have equipped me with a strong foundation of strategic marketing and brand building. I have a proven track record in various industries, including non-profit, BFSI, tech, FMCG, and sports betting.
Clinton 'Mena' Inene
Clinton 'Mena' Inene