Date Archives

May 2020

Understanding the Nigerian Media Landscape

The Nigerian media landscape is a paradox – both seemingly stagnant and rapidly evolving simultaneously. Despite challenges such as political bias, religious influence, widespread misinformation, and a difficult socio-economic environment, determined entrepreneurs and forward-thinking individuals continue to drive innovation in the sector. Historically, the media industry in Nigeria was dominated by three main platforms: print,…

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Marketing in 2020: Post-COVID-19 Predictions

Bill Gates, the founder of Microsoft and one of the world’s richest individuals, described the COVID-19 pandemic as a “nightmare scenario” in a recent interview. This sentiment resonates with many, including your consumers. These are uncertain times. The pandemic has disrupted businesses worldwide, creating financial challenges and forcing many companies—especially small businesses—to struggle to stay…

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